The world’s most controversial beer bottle label

Ananova.com reported in April 2007 that the Rubbel Sexy Lager beer bottle’s label was so controversial that it was stripped from sale in the United Kingdom.

Apparently each bottle of the Belgian lager produced by Brouwerij Huyghe featured a picture of a woman wearing a removable swimsuit on its label, and that there are at least 4 different pictures available. One could then scratch her clothes off until she’s totally in the nude.

The Portman Group, an alcohol industry regulator has not only ruled that the label is too risque but also its name. It said that if it were to be allowed, drinkers could associate the tipple with sexual success. The more you drink, the more successful you are with women. In reality, it could be the reverse.

Sample images on labels (obtained from various sources):